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If you’ve been in the Short Term Rental business for a while then by this point, especially following Covid-19 pandemic, you probably have a love/hate relationship with platforms such as Airbnb, VRBO, Homeaway, etc.
Either you don’t like the way they usually side with the guest when issues come up, or you don’t like paying their fees, but to break away from them and create your own site many feel like an impossible feat to have to compete with these big platforms in search results.
Thankfully social media has made it easier than ever to direct guests to your own site and not have to rely on these 3rd party platforms.
THE MAGIC KEY TO THE KINGDOM IS….TIK TOK!
Now I know what you must be thinking…only teenagers are on that platform!
While yes it is true that Tik Tok has a younger demographic, however older folks (like me) are joining more and more by the day, and why do you ask?
Because Instagram, Pinterest and Facebook have basically put organic reach out of style (unless you have time to make a ton of content to keep the algorithm interested), Tik Tok has an incredible organic reach and viral potential.
Check out my Tik Tok Airbnb marketing and decor tips here because soon I’ll be putting together Tik Tok Marketing guide and SM content ideas and you’ll hear about it there.
Here’s another reason why should get on the Tik Tok marketing bandwagon like yesterday, it’s still new, not a lot of businesses have realized it’s potential, and that means you have the upper hand on your competitors.
Do you feel like having your own online presence is too much work to compete? I’d love to hear your thoughts in the comments.