Affiliate Disclosure: This post contains affiliate links, meaning I’ll make a small commission with no additional cost to you.
If you’ve been in the Short Term Rental business for a while then by this point, especially following Covid-19 pandemic, you probably have a love/hate relationship with platforms such as Airbnb, VRBO, Homeaway, etc.
Either you don’t like the way they usually side with the guest when issues come up, or you don’t like paying their fees, but to break away from them and create your own site many feel like an impossible feat to have to compete with these big platforms in search results.
Thankfully social media has made it easier than ever to direct guests to your own site and not have to rely on these 3rd party platforms.
Check out this Social Media Marketing Formula and learn how to attract more bookings and make more money run by the excellent Natacha Parmantier (be sure to grab your 5% discount for this workshop – YAEL5OFF).
In addition to marketing strategies, you can learn how to make your listing Instagram worthy with my upcoming Ebook.
What do you think about breaking away from 3rd party booking platforms? Would you like to have complete control of bookings and communication?
Do you feel like having your own online presence is too much work to compete? I’d love to hear your thoughts in the comments.